Brooklinen | CZH
Black Friday is one of the most competitive times of the year for capturing consumer attention.
To stand out in a crowded landscape, we combined rich, dark imagery and plentiful product
storytelling with a bold mix of sans-serif and serif typography. Fast-paced motion design
boosted thumb-stopping power, while witty, comedic copy reinforced the brand's personality
and helped the campaign stand out amid a sea of predictable Black Friday deals
To stand out in a crowded landscape, we combined rich, dark imagery and plentiful product
storytelling with a bold mix of sans-serif and serif typography. Fast-paced motion design
boosted thumb-stopping power, while witty, comedic copy reinforced the brand's personality
and helped the campaign stand out amid a sea of predictable Black Friday deals
My Role:
Campaign Lead and Assistant Art Director
Copy Writer: Joelle Wellington
Design/Art Director: Chrissy Ziegler
Photographer: Claudia Di Maio
Campaign Lead and Assistant Art Director
Copy Writer: Joelle Wellington
Design/Art Director: Chrissy Ziegler
Photographer: Claudia Di Maio
Art Direction
Ecomm
Paid Social
Email Heroes
Email Modules
