Black Friday
Black Friday is one of the most competitive moments of the year for capturing consumer attention. To stand out in a crowded landscape, we paired rich, dark imagery and abundant product storytelling with a bold mix of sans serif and serif typography. Fast-paced motion design increased thumb-stopping power, while witty, comedic copy reinforced the brand's personality and helped the campaign break through a sea of predictable Black Friday promotions.
My Role:
Campaign Lead and Assistant Art Director
Copy Writer: Joelle Wellington
Design/Art Director: Chrizzy Ziegler
Photographer: Claudia Di Maio
Campaign Lead and Assistant Art Director
Copy Writer: Joelle Wellington
Design/Art Director: Chrizzy Ziegler
Photographer: Claudia Di Maio
Art Direction
Direct Mailer
Paid Social Ads
Retention Email Heroes
Gift Guide Landing Page
